With the most romantic day of the year looming, we decided to channel our inner Valentine and explore some of the less well known mysteries of our beloved island of Inis Mór.Whilst the Island is most … read more

There's nothing better than a good Sweater Selfie to wash away the Winter blues!Whether its from customers, models, bloggers or friends of the brand, we simply love to see just how and where you are w … read more

Making a brand movie has been on our wishlist for quite some time now so with our favourite time of the year fast approaching, we couldn't think of a better excuse.  The festive season symbo … read more

Finally Autumn is here and we've been getting back into the swing of Sweater Weather with the launch of our brand new Autumn/Winter Discovery Collection. As we're always on the lookout for new … read more

We've had a busy few weeks on the Island shooting some of our favourite picks for the season ahead. Our home of Inis Mór is a fundamental part of our brand and in essence our raison d'être, so th … read more